Saturday, 16 October 2010

The Frankfurt School Effects and the Hypodermic Syringe Theories

The Frankfurt School as the name suggest was a German company of neo-Marxist theorists who flourished in the first quarter of the 1900s. A time when it was dangerous to be anything related – even remotely to socialism such as Marxism.

The group were mainly focused on studies that relate to the effect of propaganda and politically manipulated media on the general audience. A model which is very similar to the Hypodermic syringe theory which suggests that media can be used in order to “Inject and plant” ideas into the audience via subtext and signifiers. (Refer to Semiotics theories by Barthes and Saussuer)

Conveniently, with the rise of the Nazi movement in Germany, the Frankfurt School suddenly became the modern world’s equivalent of the Dark Ages’ Illuminate Company. They fled to the US and established various studies on Propaganda and the ways in which media can inflict violence, sexuality and several other ‘desires’ and conventionalities on the audience.
Example arguments include Bandura’s Toy, Video Gaming and Violence & Mass Broadcast Sexually explicit material.

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